Taco Bell Embarks on Media-Agency Search
Fast Feeder‘s CMO, Brian Niccol, Wants to ‘Set the Brand Up for Success Over the Next 50 Years’
A plum piece of media business is up for review: Yum Brands‘ Taco Bell is searching for a new partner to help it with media-planning duties, Ad Age has learned.
The business had been handled by Inter public’s Draft FCB, Taco Bell’s lead agency, and it is understood the agency would not participate in the review. A spokesman referred calls for comment to the restaurant chain.
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